英语新词：“野生KOL”什么意思？
2018-05-08 15:48
来源：沪江
作者：
野生KOL
Spontaneous Key Opinion Leader
释义
他们是朋友圈的野生广告人，只不过是不赚广告费的那种。
A Spontaneous Key Opinion Leader is someone at the forefront of brand advocacy in their social networks.
他们每天都在推荐各种品质良莠不齐的食品、餐厅、服装、活动、旅游目的地，为朋友们的消费升级操碎了心，其活跃程度令人胆寒。
These social media enthusiasts don't typically charge a fee to help promote a brand, restaurant, clothing label, activity or travel destination. They go out of their way to help their friends accomplish their consumption upgrade. Their enthusiasm can scare the hell out of you.
这些人绝对是这个商业社会的脊梁。
No doubt, they are the backbones of this commercial society.
