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乔布斯都膜拜的鲍勃·迪伦要开始卖酒了

2018-05-04 10:01

来源:爱语吧

作者:

  Bob Dylan often wrote songs about booze – and now he’ll be peddling some of his own brew.

  鲍勃迪伦经常会写一些关于豪饮的歌曲,而现在他真的要开始卖酒了。

  The 76-year-old Nobel laureate, whose songs in his 13 album “Bootleg Series” include the titles “Moonshine” and “Copper Kettle,” says he will debut a line of whiskeys next month.

  这位76岁的诺贝尔奖获得者,在他的13张专辑“Bootleg系列”中的歌曲包括“月光”和“铜壶”,他表示他将在下个月推出一系列威士忌产品。

  “You don’t always find inspiration,” he said in a statement to The Guardian. “Sometimes it finds you. We wanted to create a collection of American whiskeys that would each tell a story.”

  “你并不总能找到创作上的灵感,”他在给卫报的一份声明中提及。“有时酒会帮助你。我们想制作一系列美国威士忌产品,而每一种威士忌都会讲述一个不同故事。”

  Dylan is partnering with liquor entrepreneur Marc Bushala, and their distillery will be located in a former church in Tennessee.

  迪伦目前正与酒类企业家Marc Bushala洽谈合作,他们的酿酒厂将位于田纳西州的一座前教堂内。

  “Heaven’s Door Spirits” – apparently named for Dylan’s iconic 1973 song, “Knocking on Heaven’s Door” – will manufacture bourbon, a double barrel whiskey and a straight rye. Bushala said it isn’t a vanity project for the rocker. “He didn’t sell out,” Bushala said. “This is his brand, and it’s his idea. We just helped him do what he wanted to do. Bob does not want to be face man of the brand and he does not want the packaging to scream ‘Dylan.’”

  “Heaven’s Door Spirits”—以Dylan具有代表性的1973年歌曲“敲开天堂的门”而命名—将酒具体分类为波旁威士忌,双桶威士忌和直黑麦。Bushala表示,这并不是摇滚乐的噱头项目。“他没有卖出去,”布沙拉补充到。“这是他的品牌,这是他的想法。我们帮他做了他想做的事。鲍勃并不想成为品牌的正面人物,他不希望包装叫’迪伦’。”

  Dylan’s famous signature will be on the reverse side of the label, making it visible only when the contents have been swilled.

  迪伦的签名将位于标签的背面,只有在翻转标签后才能看到。

  “He was willing to do that, but he’s not going to appearances or bottle signings. He didn’t even pick up his Nobel prize, so he’s not going to go out touting this,” said Bushala.

  “他只是愿意做这些事情而已,但他不会去露面宣传这件事或者在瓶子上署名。他甚至没有拿诺贝尔奖,所以他不会特意去宣传这件事”,布沙拉说。

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