immy Kimmel has mocked United Airlines with a parody advert after the air company sparked globaloutrage for violently removing a passenger from an overbooked flight so staff could take his seat.
The talk show host launched into an acerbic attack on United during his late night show Jimmy Kimmel Live! and shared the spoof video for the airline to potentially use before take-off for future trips.
The video featured a flight attendant, armed with brass knuckle dusters, who warned customers what to expect when they arrive on board.
"We're United Airlines. You do what we say when we say, and there won't be a problem, capiche?" the female attendant says with a passive aggressive grin.
"Give us a problem and we'll drag your ass off the plane, and if you resist, we'll beat you so badly you'll be using your own face as a flotation device."
Kimmel himself also directly took aim at the airline during the show, joking that the forcible removal was reminiscent of his mother getting him out of bed back in school days.
He added: “I don't even understand this, by the way. I've been to 100 games in stadiums with 50,000 seats, they never sell the seat two times to one person, but for some reason, airlines cannot figure this out.”
For Kimmel, one of the worst aspects of the whole furore was the way United Airlines CEO Oscar Munoz dealt with the situation.
In a statement released via Twitter, Mr Munoz said: "This is an upsetting event to all of us here at United. I apologise for having to re-accommodate these customers..." "He said 're-accommodate.' This is like when we re-accommodated El Chapo in Mexico," Kimmel joked.
In a second statement later in the day, Mr Munoz apologised to employees, “I’m sorry. We will fix this.”
"No one should ever be mistreated this way,” he wrote. “I want you to know that we take full responsibility and we will work to make it right.”