昨天下午两点半，被誉为“新媒体史上第一拍”的Papi酱广告处女秀拍卖会在北京举行。举牌过程相当激烈，8号竞拍者直接将竞拍价叫到1000万元，引发场内一片沸腾。然而，这还只是开始，竞拍价的数字仍在不断刷新——1500万元，1820万元……直到拍卖师落槌，2号竞拍者最终才以2200万元拿下这场万众瞩目的竞拍，拍卖过程仅仅用了6分钟。

　　2200万元的广告费能干啥?此次拍卖会的公告显示，拍卖标的物包括papi酱视频贴片广告，发布时间为2016年5月21日后任意一周的星期一，位置为papi酱视频主节目后彩蛋位置，次数为1次。此外，贴片广告还有一些衍生回报，例如，微信在第二条位置推送1次，微博转发1次，罗辑思维微信公号多次推送等，罗辑思维还可应邀对此次合作进行全程监制。

　　2200万元，“拍卖处女秀”的总导演、罗辑思维创始人罗振宇对这个价格显然十分满意。罗振宇表示，“2200万是人类历史单条视频广告最高价格，远远超过春晚的广告价格。”Papi酱的合伙人、经纪人杨铭也表示，拍卖所得2200万元的净利润将全部捐给母校中央戏剧学院。(新闻来源:北京晨报)

　　相关英语报道:

　　Papi Jiang’s sensation attracts US$3.4m

　　AN online cosmetic broker invested by Alibaba Group has won a first-of-its-kind bid with 22million yuan (US$3.4 million) for the exclusive rights to embed commercials in videos made byPapi Jiang, an Internet sensation.

　　The bid hit the hammer price in under six minutes from the starting price of 217,000 yuan.Alibaba-invested Lily and Beauty Co, an Internet TV startup and a home robotics maker were theonly ones left in the final round of the bid.

　　The final bid price largely outstripped an average market price of about 400,000 yuan for avideo blogger who attracts the same volume of viewers, according to Zhang Quanling, a venturecapitalist and former TV anchorwoman.

　　The winner of the bid could gain a one-time promotion through Papi Jiang’s performance afterMay 21, one month after the bid, according to Luo Zhenyu, Papi Jiang’s investor and the bid’sorganizer.

　　Venture capitalists, including Luo, have plowed a total of 12 million yuan into the Jiangphenomenon in mid-March.

　　Yang Ming, Papi Jiang’s manager, said all the money raised would be donated to the CentralAcademy of Drama, where she is studying for a master degree.

　　Papi Jiang, the 30-year-old sensation whose real name is Jiang Yilei, is a Shanghai-born student infilm directing at the academy in Beijing.(via Shanghai Daily)

　　【新闻小词】

　　1.sensation n. 感觉， 轰动

　　2.first-of-its-kind adj.史无前例

　　3.exclusive rights 独家版权，专卖权

　　4.embed v.把…嵌入， 栽种

　　5.robotics n.机器人技术

　　6.outstrip v.超过，越过，优于，胜于

　　7.venture capitalist n.投机资本家

　　8.anchorwoman n.女新闻节目主持人

（编辑：何莹莹）