新年意味着新的开始，不过对《财富》500强企业和其他一些公司的首席执行官而言，2015年更像是一个高压锅，他们为扭转企业颓势或修复受损品牌形象所做的尝试，都将受到严峻的考验。

　　A new year indicates a fresh start, but for CEOs in the Fortune 500 and beyond, 2015 will be a pressure cooker as their attempts to turn around struggling businesses or mend damaged brands are put to the test。

　　2014年，维权投资者尼尔森。佩尔兹的特里安基金管理公司一直呼吁百事可乐公司一分为二，这一呼声让这家饮料和快餐公司的首席执行官卢英德如坐针毡。卢英德则认为，在这个竞争激烈的零售市场，保持单一身份对百事公司更为有利，优于预期的第三季度业绩也佐证了她的观点。然而，不断变化的消费者饮食习惯促使百事公司押下重注，以赢得眼光更加敏锐的公众的青睐。卢英德在12月表示：“我们正在尝试许多新的想法。”

　　Indra Nooyi—PepsiCo

　　Activist investor Nelson Peltz’s Trian Fund Management has made PepsiCo CEO Indra Nooyi’s seat especially hot this year by calling on the beverage and snack company to split in two. Nooyi has argued that Pepsi’s size as a single entity is an asset in a tough retail market—a point strengthened by the food and beverage company’s better-than-expected third quarter results. But consumers’ evolving eating and drinking habits have prompted Pespsi to make big bets to try to win over a more discerning public. “We are rolling the dice on a lot of new ideas right now,” Nooyi said in December。