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亚马逊的一键购物按钮迎来终结(双语)

2019-03-15 13:50

来源:Fast Company

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  Back in 2015 Amazon launched the Dash button. The $5 device was essentially a physical clicker that you pressed to reorder whatever product the button was for, such as Tide laundry detergent or Hefty trash bags.

  2015年,亚马逊发布了Dash按钮。该服务5美金,原先是一个实体按钮,按一下就能添加按钮所代表的物品,比如汰渍洗衣粉或者Hefty垃圾袋。

  Fans of the physical buttons will be disappointed to hear that as Amazon has stopped selling the real-world devices.

  不过亚马逊已经停止售卖按钮,粉丝要对此失望了。

  Dash buttons will continue to live on via digital mediums such as on Amazon’s website, inside apps, and embedded into smart devices themselves. But the physical Dash button will be no more.

  Dash按钮会继续在亚马逊官网、内置应用和小物品内作为数字媒介,只是实体按钮将不再存在。

  Here’s the official statement from Amazon on the demise of physical Dash buttons:

  以下为亚马逊官网对实体按钮的说明:

  “Since the introduction of the Dash program, we’ve continued to work on making the shopping experience convenient and easy, and in some cases, even disappear for customers.

  “自从引入Dash项目,我们一直致力于让商店购买体验更方便快捷,甚至对让消费者感受不到正在进行购物。

  With Dash Replenishment, we’ve launched hundreds of devices globally that automatically reorder essentials so customers don’t have to think at all about restocking.

  Dash按钮更新时,我们也在全球发布了无数设备,能够自动添加物品,消费者不用思考要不要回购。

  And we introduced virtual Dash Buttons, which are available digitally–whether online, in the Amazon App, through screened devices like Echo Show or on third party devices.

  同时我们也引入了虚拟按钮,线上和亚马逊应用里都有,通过联网设备Echo Show或者第三方软件都可使用。

  We’ve also seen customers increasingly using programs like Alexa Shopping, which provides a hands free shopping experience, and Subscribe & Save, which lets customers automatically receive their favorite items every month.

  我们也看到顾客越来越喜爱 Alexa购物中心,这个购物中心能解放双手,还提供订阅省钱模式,让顾客每月自动收到喜欢的物品。

  With this in mind, we’ve decided to shift the Dash program focus–as of February 28, Dash Button devices are no longer available for purchase on Amazon globally.

  有了这个想法,我们决定转换Dash按钮的核心,到2月28日,Dash按钮就不能在亚马逊全球范围内使用了。

  Existing Dash Button customers can continue to use their Dash Button devices. We look forward to continuing support for our customers’ shopping needs, including growing our Dash Replenishment product line-up and expanding availability of virtual Dash Buttons.”

  拥有按钮功能的用户能够继续使用,我们希望继续为顾客的购物需求服务,不止是更新按钮产品线,还能够推广虚拟按钮。

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