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最有价值足球俱乐部 曼联力压拜仁排名第一
2015-06-11 13:58
来源:沪江
作者:
Manchester United is the world's most valuable football brand, replacing Bayern Munich, according to a report from consultancy Brand Finance.
咨询公司Brand Finance的报告称,曼联已取代拜仁慕尼黑成为世界最具价值的足球品牌。
Despite winning no trophies again last season the Old Trafford club's brand is estimatedto be worth $1.2bn.
虽然曼联在上赛季依然没能赢得任何奖杯,但这家以老特拉福德为主场的俱乐部的品牌仍被估价12亿美元。
Six of the top ten most valuable club brands were English.
十大最有价值俱乐部品牌中,英格兰俱乐部占据了六席。
Barcelona, who won the Champions League final on Saturday, slipped two places from last year, to sixth most valuable club, worth $773m.
上周六赢得欧冠的巴塞罗那和去年相比下跌两名,价值7亿7300万排名第六。
"Even if recent reports of fan losses are to be believed, United retains legions of followers in India, South East Asia and China, contributing to a total of over half a billion individuals and the news certainly does not appear to have deterred sponsors," said the report's authors.
报告作者称:“就算最近曼联球迷数下降的消息属实,它仍然在印度、东南亚和中国占有统治性地位。这些地区总共提供了超过5亿球迷。这些(曼联球迷数下降的)消息显然没有吓住赞助商们。”
They point to the club's lucrative shirt sponsorship deal with Chevrolet and "record breaking" kit supply deal with Adidas.
他们指出,曼联从雪弗兰获得了丰厚的球衣赞助,阿迪达斯也和它签署了破纪录的装备赞助合同。
They added that "the huge windfalls that [Man Utd] can expect, will see both revenues and brand value continue to increase in the coming years".
他们补充道“曼联可以期待一大笔横财。在未来几年里,它的收入和品牌价值都会持续增长。”
The also say that the club's brand value has increased by 63% since 2014.
他们还表示,曼联的品牌价值自2014年以来已经增加了63%。
Bayern slipped to second in the football brand table, with Real Madrid third, and Paris Saint-Germain in ninth. There were no Italian clubs in the top ten.
拜仁在足球品牌榜上下滑到第二名。巴黎圣日耳曼排名第九。前十名中没有意大利俱乐部。
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