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从数据分析:疫情期间中国人最爱买些什么?
2020-04-17 10:55
来源:沪江英语
作者:沪江商务英语
家庭清洁用品Home cleaning products
可能是由于中国政府建议定期清洁经常触碰的表面和物体以阻止新冠病毒的传播,对家庭清洁产品的需求大幅飙升。生意参谋的数据显示,一月份家庭清洁产品的销量与去年同期相比激增210%,见下文。
Likely encouraged by the Chinese government’s advice to clean frequently touched surfaces and objects regularly to prevent the spread of the coronavirus, demand for home cleaning products has surged dramatically. Data from Shengyi Canmou shows that January sales of home cleaning products have jumped 210% year-on-year, as shown below.
个人护理产品Personal care products
Covid-19的爆发也促进了个人卫生产品的销量。中国春节期间,京东上售出了180万瓶消毒液以及300万瓶洗手液。根据生意参谋的数据,2020年1月的身体清洁类别的总销售额与去年同期相比增长了96.9%,达4.38亿元。The Covid-19 outbreak has also boosted sales of personal hygiene products. On JD.com, 1.8 million bottles of disinfectant solution and 3 million bottles of liquid soap were sold during the Chinese New Year holiday. According to data from Shengyi Canmou, the total sales value of the body wash category increased by 96.9% to RMB 438 million in January 2020, compared to January 2019.
药品Medicine
新冠病毒爆发之前,大多数中国人从公立医院获得药品。根据网络医药平台米内网,中国2018年药品的销售收入达1713亿元,其中1154亿元,也就是67.4%来自公立医院,而99亿元,也就是1%来自网店。
Before the coronavirus outbreak, most people in China got medicine from public hospitals. According to online pharmaceutical platform Menet, sales revenue (in Chinese) for medicine in China was RMB 171.3 bilion in 2018, of which, RMB 115.4, or 67.4% of total sales revenue, came from public hospitals, while RMB 9.9 billion, or 1% of total sales revenue, came from online stores.
电子产品Electronics
电子产品表现喜忧参半。阿里巴巴在其最近的营收电话会议中展现了悲观的网络销量,指出电子产品在疫情期间销量下降。但是规模更小的平台分期乐在发布的数据中实现了销量的大幅增长,这家专注于分期付款销售的公司也是唯一一家发布了该类别数据的公司。
Electronics are a mixed picture. Alibaba, which presented a broadly pessimistic picture of online sales during its recent earnings call, picked out electronics as down during the virus period. But Fenqile, a smaller player that focuses on installment sales and is the only company to release numbers for the category, saw substantially increased sales in its published data.