The fast-fashion giant’s new website allows community members to ask and answer style questions and share advice, part of a wider technology push by the retailer.

　　这家快消时尚巨头的新网站允许社区成员提问和回答时尚问题，并分享建议，这是这家零售商推动的更广泛的技术推广的一部分。

　　The fast-fashion retailer has launched a fashion advice forum where users can give and receive advice on a range of topics, from what to wear to a job interview to how to accessorise a look. A beta version of the site, called Itsapark, opened to the public on Wednesday.

　　这家快消时尚零售商推出了一个时尚建议论坛，用户可以在这里就一系列话题给出或接受建议，从穿什么求职面试，到如何搭配服装。周三，该网站的测试版Itsapark向公众开放。

　　As a growing share of fashion sales moves online, mass retailers are investing heavily in technology, from chatbots to social media platforms, to gather data and better understand changing consumer behaviour.

　　随着越来越多的时装销售转向线上，大众零售商正大举投资技术，从机器人客服到社交媒体平台，以收集数据，更好地理解消费者行为的变化。

　　H&M, which is attempting to boost sluggish sales and wean itself from discounting, is no exception. Last year, H&M spent $20 million on a minority stake in Klarna, an online payment provider that allows shoppers to defer payment on purchases.

　　H&M也不例外，该公司正试图提振低迷的销售，摆脱打折。去年，H&M斥资2,000万美元收购了Klarna的少数股权。Klarna是一家允许购物者推迟付款的在线支付提供商。

　　Through its venture capital arm H&M CO:LAB, the retailer also invested $13 million in menswear e-commerce startup Thread, which uses artificial intelligence to make product recommendations. H&M was also selected for the early stages of Instagram’s in-app shopping feature.

　　通过旗下风险投资公司H&M CO:LAB，这家零售商还向男装电子商务初创企业Thread投资了1300万美元，后者使用人工智能来推荐产品。H&M也入选Instagram早期阶段应用内购物功能的商家之一。

　　A spokesperson said the project has been in development by H&M Group since late 2018 and described Itsapark as a "community driven digital fashion guide." Content is subject to "park rules" outlined on the website, which prohibits bullying, racism and other behaviour. The company could not confirm when the platform will officially launch.

　　一位发言人表示，H&M集团自2018年底以来一直在开发该项目，并将Itsapark描述为“社区驱动的电子时尚指南”。网站内容受“避风港原则”的约束，该原则禁止欺凌、种族主义和其他行为。该公司无法确认该平台何时正式推出。