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电影《小黄人》北美票房夺冠:揭秘小黄人为什么那么火?
2015-07-17 11:18
来源:21英语
作者:
一大波小黄人来袭!今年夏天,这些蠢萌蠢萌的不明生物,终于完成了从配角到主角的逆袭,并且以迅雷不及掩耳之势席卷了北美票房。小黄人到底为什么这么火?让世纪君为你揭晓小黄人的秘密。
When it comes to film, people usually favor good over evil,focus on the protagonist and ignore the supporting characters.But when it comes to the Minions, these conventions go rightout the window.
电影观众一般都会喜欢好人,厌恶坏人;关注主角,忽视配角。但是小黄人的出现,把这一定律抛到了九霄云外。
Originally comedic background characters in the Despicable Me franchise, these yellow pill-shapedscrewballs, including Stuart, Kevin, and Bob among others, have totally stolen the show andturned into a pervasive meme.
小黄人原本只是系列电影《卑鄙的我》中的背景人物,然而这些外形酷似黄色胶囊状的怪人们却抢尽了主角的风头,并且已经成为了流行文化元素。
This summer the characters debuted in their own self-titled movie in theaters abroad, having thesecond biggest opening weekend of all time for an animated film, according to USA Today.Recently, McDonald’s has been including Minion toys with kids’ meals in some regions, causing loyalfans to flock to the restaurant to collect them all. Related video games, apparel, toys and othermerchandise are sweeping the world.
今年夏天,小黄人在大银幕逆袭成为主角。根据USA Today的报道,电影《小黄人》首映周末取得的票房成绩,在所有动画电影中高居第二。最近,很多地区的麦当劳也在儿童套餐中加入了小黄人玩偶,铁杆粉丝们蜂拥而至,希望收集到所有的玩偶。其他周边产品电子游戏、衣服、玩具等也风靡全球。
The movie’s huge popularity even surprised its writers. “We never knew the Minions were going tobe so popular. It just became a force of nature,” the film’s co-writer Cinco Paul told the Los AngelesTimes.
电影的受欢迎程度甚至让编剧都吃了一惊。“我们从来没想到,小黄人会这么受欢迎。已经成为一股自然之力,”影片的联合编剧Cinco Paul在接受《洛杉矶时报》采访时表示。
So, what makes the banana-loving Minions a big hit? For many, the appeal is obviously theircuteness. Their simple, graphic nature can easily transcend cultures and age groups. “Evenchildren can draw them,” Los Angeles Times reporter Rebecca Keegan wrote. Thousands ofexamples of fan-made Minion art, from fingernails to Halloween costumes, are visible on global socialmedia platforms.
那么,是什么让这些热爱香蕉的小黄人们成为大明星呢?对于很多人来说,“萌”是小黄人最显著的吸引力。他们简单的图形属性的外表,轻易地跨越了文化和年龄族群间的障碍。“孩子们都可以把他们画出来,”《洛杉矶时报》的记者Rebecca Keegan写道。全球的社交媒体平台上,充斥着成千上万的粉丝自制小黄人周边,从美甲到万圣节服饰,无一不有。