新东方网>英语>英语学习>英语阅读>双语新闻>科技IT>正文

Apply Pay登陆中国一年 为何不敌微信和支付宝?

2017-02-21 10:26

来源:人民网

作者:

  Feb. 18 marks the first anniversary of Apply Pay’s entry into China. Despite being the most popular third-party payment service in the U.S., Apply Pay is currently underperforming its expectations in China. Local payment services utilizing QR codes, such as WeChat and Alipay, are squeezing Apple Pay out of the market, the National Business Daily reported.

  截止2月18日,Apply Pay已经登陆中国市场一年。尽管是美国最受欢迎的第三方支付平台,Apply Pay在中国的表现却远比不上预期。据《每日经济新闻》报道,微信和支付宝等中国本土二维码支付平台正在把Apply Pay挤出中国市场。

  According to Analysys, a big data analysis provider, domestic payment service providers took almost 99 percent of the market share in China’s third-party mobile service industry in the third quarter of 2016. Of them, Alipay received 50.24 percent of the market share, followed by WeChat’s 38.12 percent.

  据大数据分析公司易观表示,2016年第三季度,中国国内支付平台几乎占据了中国第三方移动支付产业99%的市场份额。其中支付宝占据了50.24%的市场份额,微信则为38.12%。

  Compared with QR code payments, reliance on hardware has hindered the growth of near-field communication (NFC) payments, which is Apple Pay’s chosen mode, a UnionPay insider noted. Apple Pay only works on iPhone 6 devices and above, which also restricts the number of users.

  据一位银联内部人士指出,和二维码支付相比,Apple Pay选择的近场通信由于依赖硬件而阻碍了其增长。Apple Pay只能用iPhone 6及更新版本手机使用,这也限制了用户的数量。

  In addition, the cost to maintain and upgrade the POS that supports NFC payment is high. There are currently about 6 million POS that support NFC payment nationwide. It costs 300 RMB to upgrade a POS, and a new POS costs roughly 600 RMB. It therefore remains a significant challenge to convince shops to upgrade or install new POS in substantial numbers. WeChat and Alipay also offer higher subsidies to shops that use their payment services, which discourages shops from setting up Apple Pay.

  此外,维护和升级支持近场通信POS机的成本也很高。目前全中国支持近场通信的POS机大概有600万个。每升级一个POS机需要300元,而购置一个新的POS机大概需要600元。因此说服商家升级或安装大量新的POS机是一个巨大的挑战。微信和支付宝对那些使用他们服务的商家支付的补贴也更高,这就使得那些商家更加不会使用Apple Pay。

  As major drivers of Apple Pay in China, UnionPay and several major banking institutions actively promoted the service when it first entered China. But many of these institutions have already shifted their focus to QR code payments.

  作为Apple Pay在中国的主要推动因素,银联和几家大银行在Apple Pay刚刚进入中国时曾对其进行大力推广。但是现在这些机构中许多都已经转战二维码支付了。

  However, the question remains: Does Apple Pay have a chance to stage a comeback?

  但是,问题依然存在:Apple Pay能否卷土重来?

  "From a technical perspective, NFC payment will have more market space in the future," predicted the UnionPay insider. Li Chao, an analyst with iResearch, remarked that there is good reason for Apple Pay to exist in the Chinese market, as NFC technology offers advantages in security.

  这名银联内部人士预测说:“从技术角度来看,近场通信支付将来会有更多市场空间。”艾瑞咨询分析师李超(音)也认为,有充分理由认为Apple Pay将继续在中国市场生存,因为近场通信技术在安全方面具有优势。

(编辑:何莹莹)

猜你喜欢

  • 听力
  • 口语
  • 阅读
  • 娱乐
  • 词汇
  • 写作

            版权及免责声明

            凡本网注明"稿件来源:新东方"的所有文字、图片和音视频稿件,版权均属新东方教育科技集团(含本网和新东方网) 所有,任何媒体、网站或个人未经本网协议授权不得转载、链接、转贴或以其他任何方式复制、发表。已经本网协议授权的媒体、网站,在下载使用时必须注明"稿件来源:新东方",违者本网将依法追究法律责任。

            本网未注明"稿件来源:新东方"的文/图等稿件均为转载稿,本网转载仅基于传递更多信息之目的,并不意味着赞同转载稿的观点或证实其内容的真实性。如其他媒体、网站或个人从本网下载使用,必须保留本网注明的"稿件来源",并自负版权等法律责任。如擅自篡改为"稿件来源:新东方",本网将依法追究法律责任。

            如本网转载稿涉及版权等问题,请作者见稿后在两周内速来电与新东方网联系,电话:010-60908555。

            热搜关键词