苹果推出的第一个 Apple Watch 电视广告, 拉开了接下来数周Apple Watch 市场营销活动的序幕。 广告标题是 "Apple Watch, 重新定义手表 ,和三月 Spring Forward 发布会上的 Apple Watch广告相同, 美术风格也类似 iPhone 和 iPad 广告, 背景歌曲是Holychild 的 Running Behind。

　　广告从 Apple Watch 的数码表冠开始, 展示了硬件设计, 系统和软件, 包括天气, 接听电话, 查看地图, Passbook, 音乐. 还有第三方软件 American Airlines, BMW, Fandango。 不过广告的主要焦点, 还是 Apple Watch 的收发信息和健康监控功能. 最后广告以 "真表将至 (The Watch is Coming)" 和发售日期结束。

　　Running Behind

　　Holychild

　　How can I go?

　　When I just leave you waiting

　　Drop on the floor, break it to go creative

　　Where can I leave my father's ride?

　　Wake me up when the voices die

　　Do me like you might know my mind

　　Carry me to the other side

　　I'm sorry still

　　For all the lies I'm baiting

　　I'm human here

　　People greed and mistaken

　　Where can I leave my father's ride?

　　Wake me up when the voices die

　　Do me like you might know my mind

　　Carry me to the other side

　　Running, running, running, running behind yeah

　　I'm always really running behind, yo

　　Running, running, running, running behind yeah

　　I'm always really running behind, yo

　　We'll grow apart, baby let's blame the planets

　　Make a new start, changing as if we meant it

　　Where can I leave my father's ride?

　　Wake me up when the voices die

　　Do me like you might know my mind

　　Carry me to the other side

　　Running, running, running, running behind yeah

　　I'm always really running behind, yo

　　Running, running, running, running behind yeah

　　I'm always really running behind, yo

　　Running, running, running, running behind yeah

　　I'm always really running behind, yo

　　Running, running, running, running behind yeah

　　I'm always really running behind, yo

　　I'll hold your hand like

　　It's not hurting me

　　Help you go through see some true as believe

　　We're only thing we see

　　When all we think is eat

　　Just say my name and tell me that we're better off

　　And when I'm leaving you

　　And when I'm loving you

　　Darling just tell me that the world is ours so gone

　　Where can I leave my father's ride?

　　Wake me up when the voices die

　　Do me like you might know my mind

　　Carry me to the other side

　　Running, running, running, running behind yeah

　　I'm always really running behind, yo

　　Running, running, running, running behind yeah

　　I'm always really running behind, yo

　　Running, running, running, running behind yeah

　　I'm always really running behind, yo

　　Running, running, running, running behind yeah

　　I'm always really running behind, yo

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