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肯德基出吮指原味鸡味指甲油 你敢尝试吗?
2016-05-13 11:06
来源:odditycentral
作者:
If you can't seem to kick that awful nail-biting habit, you might as well get some flavor out of it with KFC's new chicken-flavored edible nail polish. It comes in two different flavors – "Original" (beige), and "Hot &Spicy" (red), and is quite literally "Finger Lickin' Good"!
如果你好像无法戒掉啃指甲的坏习惯了,不妨涂点儿肯德基新推出的炸鸡味可食用指甲油,为此举添些风味。该款指甲油包括两种不同口味——“原味”的(浅褐色)和“香辣味”的(红色),可真是“味美得让人吮指”呢!
The product was developed by marketing firm Ogilvy &Mather for KFC Hong Kong, in collaboration with the company that provides KFC's blend of herbs and spices. "Yes, it's actually a real thing," confirmed Ogilvy &Mather employee Anna Mugglestone. "It takes like chicken. It's crazy."
这款指甲油是奥美广告公司联合肯德基的香草和香料供应商为香港肯德基推出的新产品。奥美广告公司员工安娜•马格尔斯通证实了这一消息:“是的,真的有这种指甲油。尝起来和鸡肉很像,真是太疯狂了!”
Each "flavor" of nail polish comes packaged in a "designer bottle and box" (no bucket, sadly). Customers can paint their nails with the product and proceed to lick their fingertips "again and again and again," to enjoy the flavors of KFC anytime, anywhere. And if you're worried about safety, the chain claims that the product is "sourced from natural ingredients".
每种“味道”的指甲油都装在“精心设计的瓶子和盒子”里(可惜没有桶),消费者可以用这款产品涂指甲,然后“一遍一遍又一遍”地舔手指尖,在任何时间、任何地点享受肯德基的美味。如果你担心安全问题,连锁店已经声明该产品“由天然原料制成”。
"The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish," said Ogilvy &Mather creative director John Koay. "This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong."
奥美创意总监约翰·郭说:“我们的可食用指甲油配方独特,是专门为保留鸡肉味道设计的,但晾干之后它也会像普通指甲油一样形成一层光亮的膜。我们想策划一场新奇有趣的推广活动,让香港肯德基品牌更加激动人心。”
Not everyone is impressed with the idea, though, going by the comments on social media following the product announcement. "Just when you thought KFC couldn't possibly come up with something more disgusting than the Double Down Dog," a Twitter user wrote.
然而,从社交媒体上指甲油广告下方的评论来看,并不是每个人都看好这一创意。一位推特用户写道:“就在你以为肯德基不可能再推出比双降热狗还恶心的产品时,它又出了个能舔的指甲油。”
"That is so disgusting," wrote another, in response to the company's promotional music video onYouTube. "Bet it will lead to an outbreak of something. There is so much nastiness on people's hands, esp the nails! People do not wash their hands as often as they should."
另一位网友在看了肯德基的YouTube音乐广告视频后写道:“真是太恶心了!我打赌它一定会导致某种疫情爆发!手上有那么多脏东西,特别是指甲!人们本该经常洗手,但没人会洗得那么勤。”
(编辑:何莹莹)