双汇从肉类加工走向大品牌(双语)
2018-12-12 09:36
来源:中国国际电视台
作者:
China’s reform and opening-up has brought great opportunities to many domestic companies, such as Shuanghui (Shineway), a meat processing company in central China’s Henan Province.
中国的改革开放给许多国内企业带来了巨大的机遇,比如位于中国中部河南省的肉类加工企业双汇。
After decades, it has become the world’s largest pork processing multinational company and brought its products to the world.
经过几十年的发展,该公司已成为世界上最大的猪肉加工跨国公司,并将其产品推向世界。
Shuanghui’s (Shineway) ham goes with instant noodles, pickles and all kinds of snacks that the Chinese people have been eating since the ’90s. And it has found a place on the world stage. Ham is the most famous product of the company.
双汇火腿与方便面、酸菜以及中国人自上世纪90年代以来一直在吃的各种小吃搭配在一起。在世界舞台上占有了一席之地。火腿是该公司最著名的产品。
“From rough to fine processing, we can turn a pig into over 200 products, to satisfy a variety of customer demands. We are also the first company to introduce packaged fresh and frozen meat across the country,” said Ma Xiangjie, Director of Development at Shuanghui (Shineway) Group.
“从粗加工到精加工,我们可以将一头猪加工成200多种产品,以满足客户的各种需求。我们也是第一家在全国范围内引进包装鲜肉和冻肉的公司,“双汇集团发展总监马相杰说。
In 2013, Shuanghui (Shineway) acquired the largest pork food company in the U.S., Smithfield. The company went public in 2014 and kept innovating until today.
2013年,双汇收购了美国最大的猪肉食品公司史密斯菲尔德。该公司于2014年上市,并不断创新,直到今天。
“We brought in the western products and transformed our own. Though we have carried over a thousand different kinds of products, new items make up 10 percent of our (product) line each year,” said Ma, adding that Shuanghui (Shineway) would keep up with advanced technology and international efforts to make sure its products find a place in family fridges worldwide.
“我们引进了西方的产品,并改造了我们自己的产品。尽管我们有上千种不同的产品,但每年新产品占我们产品线的10%。”马相杰补充说,双汇将跟上先进的技术和国际努力,确保其产品在全球家用电冰箱中占有一席之地。