Who is Selling the Product Matters

　　销售人员至关重要

　　There is no better salesperson for lemonade than my niece. She is enthusiastic about flagging cars down and hustles to get the product in her customers' hands.

　　这世上没有比我的侄女更好的汽水摊销售员了。她总是热情地挥舞她的小旗子让汽车停下，穿过车水马龙将产品交到她的顾客手上。

　　Make sure your sales team is just as excited about the product being sold as you are. You need cheerleaders promoting your product or service - not someone who is just there to collect a paycheck. A sales team that understands the product and is enthusiastic about selling it yields higher sales, takes on larger markets and creates more demand. They are willing to attend networking events, promote your product via social media and their efforts will ultimately lead to the greatest success.

　　类似地，你要确保你的销售团队与你一样对产品充满热爱与激情。你需要的是不断宣传你的产品或服务的拉拉队长，而不是只会站在那里等薪水的人。一个好的销售团队不仅对产品十分熟悉，还坚信销售才能创造更高的销售量，占有更多的市场份额，引起更大的需求。因而他们热衷于加入网络营销，通过社会媒体宣传你的产品，而他们的努力最终会带来巨大的成功。

　　Always Have Something to Upsell

　　推广套餐增加盈利

　　My niece had chocolate chip cookies available for upsell and she pushed them to everyone that bought a drink.

　　我的侄女用巧克力薄片饼干作为促销，推销给每一个买饮料的人。

　　When growing a business, don't limit yourself to just one product or service. You may find that your initial product is the giveaway or must be discounted to gain the customer. It's in the upsell that you make the most money. This is especially true in the restaurant space. A burger joint makes very little on the burger. Their profit is found in the milkshakes and fries added to the order.

　　同样地，你的业务会逐渐扩大，你不能只将业务局限在某种产品或服务上。你或许会发现你的主打产品逐渐脱离市场或是你必须通过打折来吸引顾客。通过促销，反而赚更最多。尤其是餐饮业如汉堡店，他们销售的汉堡的利润很小，但利润主要来源于汉堡套餐中的奶昔和菜单上的油炸食品。

　　The hardest part is getting your customer in the door; increase your profit by adding on to their sale. What else can you offer?

　　其实销售最难的部分便是吸引你的顾客上门，推销套餐商品，获取更多的利润。除了这些你还能提供别的什么吗?

　　Some of the most important lessons in sales can be learned from the simplicity of a lemonade stand.

　　如果你还是不知道的话，可以来参观我侄女的汽水摊，从最平凡不过的汽水摊上学到一些重要的销售课程。

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（编辑：何莹莹）